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Packaging giant hosts event to encourage new ideas on sustainability

Saverio Mayer

SMURFIT Kappa and the Plastic Soup Foundation have teamed up to promote sustainable packaging solutions.

The Plastic Soup Foundation is a Dutch organisation which campaigns to end the pollution of the world’s oceans. The term ‘plastic soup’ refers to pollution of the oceans by plastic.

Smurfit Kappa recently hosted an event organised by the Plastic Soup Foundation with the theme: ‘Changing the future of packaging.’ The event explored topics related to sustainable packaging.

Harmen Spek, innovations & solutions manager of The Plastic Soup Foundation said, “We have long been familiar with Smurfit Kappa’s sustainability credentials but were even more interested in working with them when we read about how much they are doing to create paper-based alternatives for plastic.”

Saverio Mayer, CEO of Smurfit Kappa Europe added, “An integral part of our Better Planet Packaging initiative is to collaborate with new partners like the Plastic Soup Foundation to inspire innovative new ideas and encourage change. The challenge of ocean pollution is something that can only be solved with open dialogue between multiple stakeholders. We were happy to facilitate last week’s event in our Global Experience Centre to drive awareness and sow the seeds for change.”

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