Cans help boost drink producer’s sustainability ethos

BALL Corporation has announced it has created cans for Ölgerðin’s AVA fruit water brand in response to the growing popularity of cans in the Icelandic market.

With sustainability at the heart of Ölgerðin’s production factory, the producer of beer and soft drinks decided to update its packaging material to a new format to reduce its impact on the environment.

Ball said that with local consumers increasingly demanding smaller portions and more eco-friendly drink options, aluminium cans provided the answer due to their recyclability.

Utilising Ball’s 33-centiliter standard format, the new can design features Ball’s HD printing technique to encompass the ethos of the AVA brand and highlighting the vibrancy of the fruit colours.

Jóhannes Páll Sigurðarson, brand manager at Ölgerðin said, “As activists for sustainability, we are constantly looking for ways to improve our footprint and refreshing our packaging was the natural next step to achieve this. By working together with Ball we’ve not only been able to tick this box with the introduction of a sustainable new 33-centiliter can format, we’ve also gained access to its experts’ valuable insight and guidance into how best to create our design on a can.”

Christian Nilsson, Ball’s sales manager, Nordics added, “We really appreciate working together with beverage companies like Ölgerðin who want to embrace their sustainability credentials and truly make a difference to the environment. With canned water more popular than ever, it’s exciting to work with another customer who shares our values and wants to make the move to the favored can format.”

The cans were produced at Ball’s Fosie plant in Sweden.