FOOD company Moy Park has announced a new campaign to tackle the use of plastics and packaging.
The firm said it plans to reduce its overall usage of packaging by 5% year on year while also increasing the percentage of recyclable packaging by 5%.
The target was revealed by Moy Park as part of its ‘Remove, Reduce, Recycle and Research’ strategy. The company added that it will collaborate with academics and supply chain partners to develop sustainable packaging across its portfolio and will also remove avoidable single-use plastic from its office and restaurants by 2020. The business will move to 100% “widely recyclable rigid packaging” by 2022, with all other packaging to be “widely recyclable” by 2025.
Matt Harris, Moy Park head of packaging said, “We have purposely set ambitious, industry leading targets in order to deliver real results that can be felt by our customers and ultimately consumers. To achieve these targets, we’ll be reducing our reliance on plastics, focusing on innovative new packaging, R&D and delivering accurate, clear recycling messages. We are committed to developing our business sustainability and we are excited to launch this latest campaign as part of our wider environmental commitments.”
OPRL, the On-Pack Recycling Label scheme which aims to deliver a UK-wide recycling message on retailer and brand packaging, welcomed the announcement. Jane Bevis, chair of OPRL commented, “Reducing materials use and shifting design to deliver more recyclable packaging are essential in reducing our sector’s environmental impact. We’re thrilled that Moy Park are taking a lead in this, and in engaging consumers in recycling.”
