Worth the Waite: APEAL elects new president

Tony Waite

TONY Waite has been appointed the new president of APEAL, the Association of European Producers of Steel for Packaging.

The sales director for packaging at Tata Steel Europe was unanimously elected by APEAL’s board and general assembly and succeeds Stéphane Tondo of ArcelorMittal in the role.

Tony Waite said “Stéphane Tondo has done a remarkable job increasing the visibility and profile of APEAL. Under his presidency APEAL consolidated sustainability leadership of steel for packaging with a recycling rate of 79,5%, launched a major report into good industry practices and increased awareness of the value of a permanent material such as steel in a circular economy.

“Under my presidency APEAL will see implementation of the EU’s Circular Economy Package, requiring full leverage of those good practices in collection sorting and recycling of steel packaging in order to increase recycling rates across all member states. At the same time, steel packaging is also now poised to play a key role in cutting packaging and food waste, helping brands to achieve their sustainability objectives.

“Steel packaging is ideally positioned to provide consumers with clarity and the confidence that choosing products packaged in steel is an environmentally positive choice. I’m looking forward to the challenges ahead and building on the excellent work completed by Stéphane and all of the team at APEAL.”

Tony Waite has been sales director for Tata Steel Europe’s packaging sector since January 2015.