HD printing helps bring Christmas beer to life

CAN manufacturing specialist Ball has teamed up with Carlsberg Srbija Group to create an exclusive can design for Tuborg’s Christmas beer.

Ball explained the design reflects the dark lager’s “caramel notes and festive mood” by incorporating the Tuborg logo alongside Christmas trees, reindeers and snow. Utilising Ball’s Eyeris high definition printing technique, the design has been tipped to stand out during the festive period. Ball said the HD process produces images with a “depth of detail” while also highlighting “richer and more natural” colours.

The cans are produced in Ball’s packaging facility in Serbia in the 50-centiliter standard format.

Ana Mira Milinkovic, procurement supply manager at Carlsberg Srbija Group said, “We knew we wanted to use aluminium for our packaging as the cans not only allow us to build strong numeric distribution quickly, but are also infinitely recyclable with no loss of quality, irrespective of the colour or design of our branding on them. Ball’s innovation and passion has helped us create a really exciting and eye-catching design to help give us cut through during this competitive time.”

The cans are available to purchase in Serbia, Montenegro, Bosnia and Herzegovina.