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A kind of magic: supplier wins top packaging award

BESPOKE packaging supplier BoxMart has been recognised with a WorldStar Award for its “unique” ‘Magic Cube’ box.

The recyclable gift box, which was developed for high street beauty retailer Lush, is said to have impressed judges with its ability to morph into new shapes. Starting life as an oversized cube, the box is folded and refolded to create different shapes, revealing a range of Lush products.

The box was chosen from 32 global entries in the Health & Personal Care category.

BoxMart was also commended for its Lush Reindeer Games box, which transforms into a Snakes & Ladders board game/ as well as a hoopla game where rings are thrown in a bid to land over Rudolph’s antlers.

Joanna Offord, BoxMart managing director said, “It is absolutely wonderful to have our work recognised on the global stage by the highly esteemed WorldStar judges.

“We have a true passion for creating exciting and unusual packaging solutions, so relished the challenge posed by these two intricate briefs from long-term client Lush. The Magic Cube, in particular, was a real feat of structural design, with four pairs of interlocking compartments connected by unique locking tabs creating its never-ending, free-flowing design that holds its shape even when filled with products.

“Consumers clearly loved the Magic Cube as much as we loved creating it, as it was a sell-out in several countries. It’s extremely rewarding to have our design expertise behind this sell-out gift box acknowledged.”

Organised annually by the World Packaging Organisation, the WorldStar Packaging Awards Competition seeks to recognise excellence in packaging design and celebrate the groundbreaking developments made by the sector’s most influential companies.

The award will be presented to BoxMart at the WorldStar Awards ceremony and dinner on May 15, in Prague, Czech Republic.

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