GLASGOW-based Macfarlane Packaging has unveiled a new solution to help customers use augmented reality (AR) technology to help bring brands to life.
AR can overlay content such as video, audio, graphics or animation over real world objects. Macfarlane explained that its customers can now use AR to entice their customers with content or promotions, overlay product information, and embark on social media campaigns.
Donna Lynch, director from Macfarlane Packaging said, “We are very excited about working with our customers to showcase how augmented reality on their protective packaging can bring their brand to life. The technology exists now and offers lots of opportunities for brand owners to get creative and engage their customers. Our team of packaging experts continually seek out smart solutions for our customers and with AR technology we can now open a whole world of possibilities.”
