NEW research from Glasgow-based Macfarlane Packaging has found that almost a quarter of consumers believe goods ordered online arrive with too much packaging.
The firm’s latest survey asked shoppers to assess packaging performance across a range of online retailers. Over 200 responses were received, with 60% of these covering the fashion, homes & garden and health & beauty industries.
Almost a third of respondents also said the packaging wasn’t a good fit for the products.
Laurel Granville, marketing director of Macfarlane Packaging said, “The current key industry issues of overpacking, sustainability and customer experience are tested in this survey. We know that the unboxing experience remains a top priority for consumers and therefore, presents opportunities for companies to enhance their image, build their brand and reduce their costs.
“Our research shows that there are still too many products being overpacked, however this is a tricky balance for many retailers who need to ensure that products like flatscreen TVs or fragile homeware items such as ceramics, candles or mirrors are delivered undamaged. It’s clear that it is also important that retailers work with partners to help reduce the packaging to address the environmental concerns of their customers.”
