New pop-up cup heralded as a ‘game-changer’

A new reusbale pop-up cup that collapses in your hand after use has been introduced for both hot and cold drinks.

The British-made pokito cup, from Tri-Star Packaging, features a water-tight screw-top lid with spill-proof clip to seal in liquid and ensure no leakage.

Described as both taste-free and odourless, the pokito is said to combine flexibility with portability for busy consumers.

Tri-Star Packaging MD Kevin Curran said, “pokito is so practical because of its portability and water-tight durability: not only is the ergonomic cup comfortable to hold, it is compact and lightweight, robust and totally leak-proof, allowing consumers to drink on-the-go without spilling a drop and then pack it in their rucksack or shopping bag without fear.”

Tri-Star added that the product has been tested to last for 1,500+ uses and, because it can be used repeatedly, it means fewer single-use disposable paper cups sent to landfill.

The striped pokito comes in six colours, with retailers able to benefit from branding potential.

Kevin added, “We believe this is the most convenient, flexible and game-changing solution to date for the burgeoning grab-and-go drinks market.”