Back to the future for award-winning whisky bottle

GLASS specialist Stölzle has announced that its British-manufactured spirits bottle, “The Dark”, has gained recognition for its design and technical execution in several international packaging and design awards.

The black bottle is produced by the British Stölzle plant, Stölzle Flaconnage, in feeder coloured glass. One of the most striking features is a serpent dragon, which has been embossed on the front.

Stölzle said that the bottle is an example of how to re-use a successful design to create new products. The firm replicated the original Macallan bottle, which dates back to 1876, and modified the existing moulds to create the Earl Magnus, another artisanal style of bottle with “hints of Orcadian heritage”.

Further changes to the basic design took it into its most recent iteration, called the ‘Viking Runes’. The symbols were modelled in 3D and grafted onto the base design of the mould. Stölzle added that “The Dark” is presented in a bottle and packaging which reflects Orkney’s Norse and Viking ancestry. It is accompanied by a booklet describing the thinking behind the design on the packaging.

With only 28,000 bottles produced in ‘feeder’ black, this is very much a limited edition spirit.

“The Dark” is the first of two season-inspired Scotch whiskies from Orkney distillery Highland Park. “The Light”, inspired by the seasons spring and summer, was launched earlier this year and has also been manufactured by Stölzle Flaconnage in Knottingley, West Yorkshire.

Jason R. Craig, brand director for Highland Park said, “Both editions share the story of the contrasting seasons of our Orkney islands and the resulting intense balance of Highland Park whisky.”

“The Dark” was shortlisted in the UK packaging Awards and the UK Luxury Packaging Awards 2018. The whisky bottle was also crowned the winner of the German Design Awards 2018.