Packaging Scotland


API Group predicts luxury packaging trends for the year ahead

API Group has revealed the luxury packaging trends expected to drive the sector in the coming year.

Unveiling its AW2019/SS2020 Trends Folio at this year’s Luxe Pack Monaco event, the group said the four key creative themes are as follows:

  • Rainshow – encapsulating light illusion and holographic auras
  • Poetry – product story telling through mathematical structures and thoughtful design
  • Urban – taking architectural inspiration from downtown energy and abstract influences
  • Prestige – utilising timeless beauty and exquisite presentation to create ultimate luxury finishes

API’s Trends Folio was first launched in 2015. The company said it highlights how an “intelligent use” of foils, laminates and holograms can help brands capitalise on market changes.

Creative development manager David Peters said, “In an increasingly competitive retail environment, it is crucial that brands differentiate from the competition, engage with consumers and stand out on shelf. Our annual Trends Folio is our unique interpretation of trends for the upcoming year, focused on empowering designers and brand owners to create luxury packaging solutions that provide maximum impact on shelf.

“The trends are relevant across all categories within the luxury market space, with some particular trends lending themselves towards certain sectors. For example, the mesmerising hues and smooth intense sophistication of Rainshow is perfect for the beauty and cosmetic sectors.

“Our trends act as a steer for brands and designers when developing packaging solutions. API’s Trends Folio is designed to encourage innovation but should be paired with a proper understanding of designing packaging that is appropriate for the brand, consumer, category and the environment in which the product will be positioned.”


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