Packaging Scotland


Smurfit Kappa showcases new Shelf Facer solution

The solution was unveiled during Smurfit Kappa’s Shopper Marketing Week event

SMURFIT Kappa has unveiled a new shelf-ready pack that seeks to boost product sales and brand awareness in-store as part of its ShelfSmart service.

The packaging provider has trialled its new ‘Shelf Facer’ solution for cereal bar brand Stoats and claims it has led to a 13.8% increase in sales.

Stoats’ existing pack with was replaced with the Shelf Facer, which features an in-built merchandising solution to maintain an attractive on-self presence, according to Smurfit Kappa.

The solution is part of Smurfit Kappa’s ShelfSmart, which combines research from 65,000 shoppers across 26 product categories in 14 countries.

The case study was unveiled during Smurfit Kappa’s Shopper Marketing Week event at its Global Experience Centre in Amsterdam recently. The two-day event featured guest speakers including Fabio Babiloni, professor of physiology and neuroscience at Sapienza University of Rome, who has been working with the company to implement neuromarketing science insights into its ShelfSmart service.

Rene van Bemmel, marketing manager at Smurfit Kappa commented, “We were delighted to welcome more than 100 shopper marketing professionals from the world’s biggest brands to this event. They got to see first-hand how packaging and displays can play an instrumental role in brand recognition and sales.

“At Smurfit Kappa, we’re always looking for ways to deliver more for our customers and ShelfSmart is pushing the boundaries in shopper marketing all the time.”



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