PLASTIC packaging specialist Petainer has announced the launch of a new regionalised approach to the market.
Petainer revealed there are now four regional leadership roles reporting to directly to the CEO: a commercial director for Europe, a president for the Americas, a general director for Russia, and a commercial director for Asia.
The firm, which is involved in one-way PET kegs and refillable bottles, and also manufactures one-way preforms for resuable and fully recyclable water coolers, and jars, said the move will ensure the markets in which it operates are “supported as closely as possible with commercial and product expertise”.
Hugh Ross, group CEO of Petainer said, “This is an important and significant change to the way that we approach our markets and reflects the global growth opportunities across our product range. We will be able to serve our customers and end-users even more effectively by providing local market expertise and knowledge.”
The four regional leadership roles are as follows:
Commercial Director Europe – Craig Pope, who has been with Petainer for three years, will now lead all commercial activity in Europe across all products and routes to market.
President Americas – Chris McEwan, who has been responsible for business development beyond Europe, will now take responsibility for Petainer’s business in North America, Central and South America. Chris will lead the Americas team from his base in USA.
General Director, Russia – Alexander Burenin will continue to lead Petainer’s business in Russia.
Commerical Director, Asia – Mathieu Raphat will be joining Petainer in October to take on the role commercial director, Asia. He brings seven years of experience from the beer industry across the Philippines, Cambodia, Vietnam, Thailand and China. Mathieu will be responsible for setting up Petainer’s Asia office in Bangkok and building a team to service the Asia market.