Ardagh helps shape new-look whisky bottle

ARDAGH Group has unveiled the new William Grant ‘Triplewood’ whisky bottle, which has been redesigned for a global relaunch of its whisky range.

Ardagh collaborated with William Grant and design agency, Here Design, to develop what the firm described as a contemporary bottle with a more “modern, premium look and feel” for the brand’s five whiskies, which comprise of two triple wood editions and three cask ones.

The triangle shape is more distinctive with its wider footprint and shorter bottle, while the ‘Stand Fast’ banner embossing on the front and family crest embossing on the back of the bottle have been sculpted to achieve more depth and detail.

Asaf Mahmood, Ardagh’s product design engineer said, “Achieving consistent glass distribution is more challenging with the wider design of the bottle. However, we managed to design and manufacture the new bottles at the same weights as the previous bottle designs, in 70cl, 75cl and 1 litre versions.”

Maria Ropero Ortiz, global brand manager of William Grant added, “The new bottle design is just as we planned for the new range, satisfying our customers’ desire for pared-back contemporary design with some of the flamboyance and quality cues of the previous bottle, creating a positive brand change experience.”