ULMA Packaging UK appoints new business manager

James Couldwell

JAMES Couldwell has been promoted to the role of business manager for ULMA Packaging UK for the south of England.

ULMA said James, who was previously financial controller at the packaging machinery specialist, has implemented “several successful business service changes” over the past two years and was the driving force behind the relocation of ULMA’s UK headquarters earlier this year.

As business manager, he will be tasked with providing tailored sales support to improve the quality of packaging solutions for customers in the region.

Chris Pickles, managing director at ULMA Packaging UK said, “Over the last two years, James has gone above and beyond to demonstrate excellent managerial qualities and commercial awareness to drive numerous initiatives to fruition, with great success. James’ invaluable understanding of how the ULMA Packaging UK, and the wider global operations, work will allow him to bridge the gap between customers and our innovative packaging machinery solutions, becoming the face that clients come to know and value.”

James added, “Since joining the company in 2016, I have been fortunate enough to work across a number of new business and service developments in order to grow and improve the operations at ULMA Packaging UK. Over time, this has naturally led to a change in role whereby I can take this knowledge and insight of ULMA’s diverse and comprehensive range of packaging machinery to customers across the south of England.”