New drinks bottle allows consumers to customise sugar intake

Kamila Sitwell with the new bottle

GLASS specialist Beatson Clark has produced a new bottle designed to help fight the war on sugar by allowing consumers to control the amount of sugar in their drink.

Kolibri Drinks asked the glass packaging manufacturer to design the bottle, which stores sugar in the cap of the bottle as opposed to in the liquid of the drink. This means consumers can customise how much sugar – if any – they wish to add.

Beatson Clark’s design team worked with Kolibri Drinks to create a bottle the firm said would appeal to the “premium retail and restaurant market”.

The bottle is a cone-shaped 300ml white flint flask made from 30% recycled glass on average.

Kamila Sitwell, co-founder of Kolibri Drinks said, “At a time when consumers are incredibly discerning and expect premium experiences in all aspects of branding, standard off-the-shelf bottles wouldn’t work for Kolibri Drinks. Beatson Clark worked with us from the very beginning, all the way through consumer and industry testing and the complex incorporation process with the patented cap which enables customisation of sweetness.

“I don’t think many companies are able or willing to go the extra mile to go through a complex and time-consuming process to deliver something truly disruptive.”

Charlotte Taylor, Beatson Clark’s marketing manager added, “We’re finding more and more companies, particularly small businesses with big ideas, approaching us for unique bottle designs. The drinks business is a multi-billion pound industry, and competition is fierce, so they’re all looking for something to make their product stand out on the shelf.

“Rather than being bound by what we can’t do, we take a can-do attitude. This type of bottle is the first of its kind we’ve produced and the finished product looks great. The quality of the glass matches the level of innovative design.”

Flavours in the Kolibri range include Elderflower & Lime, Strawberry & Basil and Cardamom & Chilli. It’s currently available for purchase in Gaucho Restaurants, M Restaurants and Champneys Hotels.