COCA-Cola Turkey has claimed to be making “unprecedented” use of thermochromic inks to add colour, function and fun to its summer can range.
The designs have summer themes, ranging from ice cubes and palm trees to sandals and sailing boats.
The images are colourless at ambient temperature and change to colourful patterns when the drink is chilled and ready for consumption.
For the first time, Coca-Cola Turkey said it is using thermochromic ink technology as a “true decorative tool”, making it a vital part of how the can looks.
