TATA Steel, along with design agencies Grow and Packz, are celebrating after winning the Outstanding Achievement Award at The Dieline Awards 2018 for a conceptual packaging design using Protact.
Protact is Tata Steel’s specialist polymer coated steel. Design concepts were created to highlight the opportunities presented to customers by the material.
Liselotte Tingvall, head of insight & innovation at Grow explained, “We set our sights on redefining the steel can as something that can be expressive, unique and premium within the homogenous food category.”
The cans feature a two-piece pod shape with sloping sides and curved base. Incorporating a second use was also a factor and Tata said grooves can be added to the can’s edge to allow a standard screw-top lid to be applied.
Once the shape was finalised, the design team developed a number of prototypes to show how the new design could be used for a variety of products from corn to black truffles. The award entry featured cans for corn, haricots and truffles embossed with patterns to reflect the produce inside and “high-quality” printing.
