THE Martens brewery in Belgium has teamed up with a French supermarket chain to produce specially designed bottles for this summer’s football World Cup.
Brouwerij Martens is offering its beer in 32 country-specific bottle designs – one for every team competing in the tournament in Russia – for the French market. The bottles feature images of the participating nations, which have been printed straight onto the PET bottles using Direct Print Powered by KHS.
Three years ago the Belgian brewery became the first beverage producer to launch directly printed bottles to market produced with the prototype of the Direct Print Powered by KHS system. The successor Pilot 1.0 version is now being used on the Martens production line. KHS explained this incorporates “technological additions” which allow for a better quality of print at high speeds and enable each individual bottle to be printed with different motifs within a short space of time. Customers can decide whether individual designs are to be printed onto the bottles consecutively or at random.
The bottles are described as being 100% recyclable.