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Smurfit Kappa bags 11 Starpack Awards

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The ‘Wonky Veg’ box

SMURFIT Kappa scooped eleven awards at the UK Starpack Awards.

The haul comprised two gold, four silver, three bronze and two special awards. The ‘Packaging Star of the Year’ prize went to designer Paul Lowes for his ‘Shop in a Box’ product. The other special award went to the ‘Wonky Veg’ box, which followed celebrity chef Jamie Oliver challenging Asda to make misshapen vegetables more attractive to consumers. Smurfit Kappa won the ‘Greenstar Sustainability Award’ for the box, that is described as being both recyclable and biodegradable.

Clive Bowers, CEO of Smurfit Kappa UK said, “We are delighted and honoured to have won 11 Starpack awards. These are a tribute to our world-class designers who are passionate about delivering innovative packaging solutions each and every day.

“We work with our customers to come up with fit-for-purpose packaging that will deliver against a number of briefs including protecting the product during the supply chain to attracting consumer attention in store as part of our ShelfSmart service.”

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