WK Thomas has launched a new concept in food-to-go eating to reflect changing UK consumer habits.
The Topper-Pod features two components that keep food and the accompanying topping completely separate. The main food container has a re-closable lid that doubles as a smaller pot for toppings. Consumers can remove the upper lid, peel open the container and pour the topping on to the meal inside the larger container.
WK Thomas said the product is ideal for the likes of serving soup with croutons, ice cream with marshmallows, porridge with granola or muesli with compote. Consumers can take their order to the counter and choose the topping of their choice.
The product is made from clear rPET, while the “compact, simple shape” is said to maximise shelf space.
Des Thurgood, sales director at WK Thomas said, “Foodservice continues to be an exciting and dynamic market sector, with new grab-and-go outlets springing up on our streets by the day. Topper-Pod fits the bill perfectly for responding to this shift in what we eat and how we eat it – on the go. Our design has real on-shelf impact to make this impulse buy an absolute must. But there was nothing impulsive in the design.
“The Topper-Pod is a bespoke creation that fuses the best of WK Thomas design and technology with the demands and desires of today’s time-poor consumers who nevertheless have an eye for good-looking but highly functional design. It has curve and tactility, coherence and simplicity, fun and excitement – kids will love our new Topper-Pod. It is simple but smart.”
