PRISMM Environmental has announced that managing director Mike Jackson will chair a debate in which he will challenge printers, packaging firms and label producers to analyse their recycling practices.
The discussion will be held on the Eco Pack Stage at the Label&Print exhibition at the NEC in Birmingham on February 28.
Prismm said the debate will focus on the “current race to replace plastic”, taking into account the need to develop “new, easier to recycle products that don’t rely on export markets to complete the recycling process”.
Panellists will include James Bull, head of packaging for Tesco, Simon Ellin, chief executive officer of The Recycling Association, Jon Clark of BPIF Carton, packaging and branding designer David Harding-Brown and foil supplier Foilco.
Mike Jackson said, “Consumers want to recycle – and they want to do it well. They want to put their packaging in a recycling bin, confident that it will be turned into something new and valuable. We’ve been able to do that by relying on the export market, and specifically China, to take some of the more challenging materials. That market has now closed.
“We’re at a critical time, where packaging designers and producers need to work with recyclers to develop new materials and processes. If we fail to do so, the environmental impacts are unimaginable. We need to candidly discuss the challenges and the opportunities so that we can move forward, and that’s what this debate is about.”
Prismm Environmental recently introduced collection and recovery routes for labels and foil.