Eco-packaging the ‘natural’ choice for new cosmetics range

A Finnish-based cosmetics firm has chosen Sulapac’s biodegradable eco-designed packaging for a new range of natural products.

Naviter, which produces skin and hair care products, chose the packaging for its new Atopik range.

Atopik All Over Balm will be the first cosmetic product to use Sulapac as its primary packaging. Sulapac packaging material is marketed as being made from renewable and sustainable raw materials and wood from sustainably managed Nordic forests. The packages are said to contain no microplastics.

Sulapac CEO Suvi Haimi said, “As a natural cosmetics manufacturer and innovator in its field, Naviter is an ideal partner for us as we share the same values and a vision of a future where cosmetics can be packaged and used without generating harmful plastic waste. Furthermore, both our companies draw inspiration from the purity of Finnish nature.”

Naviter CEO Anni Linnavirta added, “Sulapac packaging demonstrates our firm commitment to sustainability and eliminating microplastics, which will be important as we begin to expand into the international market.”