GLASS packaging is playing a key role in a poignant fundraising project in Poland.
The ‘Great Orchestra of Christmas Charity’ is set to hosts its annual fundraiser in the country on Sunday January 14. The annual event is a series of fundraising initiatives, culminating in a grand finale of televised concerts, fireworks and an auction – all to raise funds in support of hospital neonatal departments.
During this year’s event, an auction will be held for a unique set of glass jars from Friends of Glass, signed personally by Jerzy Owsiak, founder of the Orchestra and well-known Polish journalist and social campaigner.
Barbara Maciałczyk, marketing manager from Ardagh Group, representing Friends of Glass in Poland explained, “Glass packaging has a close connection with this year’s fundraising goal. For most new mums, driven by the health of their children, glass jars are the first choice for weaning babies onto solid food. Therefore, glass jars embossed with ‘I ❤ glass’ seemed the natural choice for promoting this great cause.”
Each glass jar has a capacity of 4.250 litres and is presented in an ecological, cotton bag.
The Ardagh Glass plant in Gostyń, Poland, has produced 100 limited edition bottles, engraved with the hearts of the Great Orchestra of Christmas Charity, together with the Ardagh Group logo and the coat of arms of the city of Gostyń. They will be auctioned at the Cultural Centre in Gostyń.