EASYFAIRS has named Josh Brooks as its new business development director for packaging.
The former publisher of Packaging News and Electronics Weekly has taken over the newly created role, which will involve researching and finding new territories for the company’s existing event brands; identifying opportunities for the launch of new brands within the packaging sector; and developing the content strategy for the group’s packaging portfolio.
Easyfairs’ portfolio of shows currently spans 38 events across 12 countries.
Global brand director Paul MacDonald said, “I couldn’t be more delighted to have attracted someone of Josh’s calibre from within the packaging industry. He comes with an excellent reputation, great connections and knowledge of the global packaging industry that is second to none. As a group, we can’t move fast enough with our ambitions and growth for our packaging portfolio, and I know Josh will be central to our future and our vision to be the global leader in ultra-niche markets.”
Josh Brooks said: “I’m really looking forward to this new chapter in my career. Through Packaging News, I’ve worked closely with Easyfairs for nearly 10 years as Official Media Partner on its UK packaging events and have always been impressed by the company’s ambitious and professional culture and its commitment to delivering the best events possible for the communities it serves. Packaging is a fascinating industry and full of great people, so I’m thrilled to be staying in the sector. I can’t wait to get stuck into this new role and to be part of the fantastic Easyfairs team.”