Award-winning brand stays ahead of the curve

Hernö Gin has utilised curved packaging to create a “striking” new gift set

Crowned the World’s Best Gin & Tonic in 2016 by IWSC, Hernö Gin turned to UK-based corrugated packaging manufacturer Cepac to provide the pack using its Arcwise range.

The Swedish distiller wanted a pack with shelf appeal that would house a bottle of its London dry gin and two bottles of premium tonic. The combination was created with Fever Tree tonic. The design was created in collaboration with the Arcwise team at SCA.

Cepac holds the UK rights to the curved corrugated Arcwise range, which is described as offering printing and cutting solutions not possible with conventional packs.

By curving the pack, Cepac could digitally print high quality graphics without warping or dead corner space.

Maria Åman, head of communications at Hernö Gin said, “We’ve had great feedback from our customers on the packaging. People have told us how different the shape, look and feel of the pack is and that the rope that has been integrated into the design is both striking visually and practical.”

Steve Moss, group sales and marketing director at Cepac added, “The Arcwise range has been a hit with FMCG customers such as Hernö Gin as they look for shelf appeal. The design and graphics options as well as the rigidity and strength properties of the range make it ideal for drinks brands in particular.”