Packaging Scotland

Food & Drink

Limited-edition cans help light up music festival

BALL Corporation has teamed up with Miller Genuine Draft (MGD) to create a limited edition can for the Russian market.

The product has been designed exclusively for the brand’s partnership with Russian music festival, Alfa Future People (AFP).

Ball said the cans use the firm’s “innovative” printing techniques including the use of neon ink combined with matte overvarnish. The neon ink solution allows cans to light up under UV light, and emphasises certain parts of the design.

Used to target MGD’s key demographic of young adult males, the 50cl can uses the neon ink to highlight the Miller and AFP logos.

Ball marketing manager Marianne Freund said, “This is just one example of Ball’s extensive design capabilities and creative solutions which ensure our customers stand-out amongst their target audience, whether on shelf or at a specific event such as a music festival. Dynamic limited edition packaging is a great opportunity for our clients to push their own creativity and we pride ourselves on working very closely with them to create dynamic and impactful options.”