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New GOURMET packaging is the cat’s meow

Culinary-inspired cat food brand Purina GOURMET has unveiled its new packaging design in a bid to “enhance brand premiumisation”.

The new packaging encompasses a new brand logo, food visuals and text and aims to differentiate between sub-ranges and flavours, as well as increase “premiumisation and stand-out key brand elements”.

Agathe Robert, Nestlé Purina GOURMET, senior brand manager, commented, “As the popularity of the luxury pet care category continues to increase, we’re proud to see GOURMET at the forefront of activity. The GOURMET brand re-fresh is just the start of an exciting new chapter, as the brand continues to grow and develop.”