THE Association of European Producers of Steel for Packaging (APEAL) has produced a new film outling the food preservation qualities of steel packaging.
The move is part of a new campaign from APEAL titled Less haste, save taste, cut waste.
Having welcomed the European Parliament’s (EP) initiative report – Resource efficiency: reducing food waste, improving food safety – APEAL is now stepping up efforts to drive improvements in managing food waste in the supply chain.
The film highlights the “increased product shelf life” and “convenience” of food packed in steel.
Alexis Van Maercke, secretary general of APEAL explained, “The positive contribution of packaging as a solution to the prevention of loss and waste along the supply chain has been recognised following the EP report. The challenge today is to ensure this message reaches as wide an audience as possible.”
APEAL pointed to a report showing that 88 million tonnes of food are wasted each year in Europe.
“No other packaging material equals steel’s strength, total barrier properties or shelf life. As a result, food packed in steel retains nutrients, appearance and flavour, and is less likely to be damaged, spoiled, or unnecessarily wasted,” added Van Maercke.