“Emotive” video charts progress of pallet sector

Goplasticpallets.com has created a new video to support its ‘Leave the wood’ campaign and show how far the pallet industry has evolved.

The firm said the video, available to view on their website, tells the story of how the wooden pallet has been “superseded” by the reusable plastic pallet. Set in a woodland scene, a pallet operative is seen hammering nails to fix a stack of broken wooden pallets. When a nail bends out of shape, he throws down his hammer and picks up an issue of ‘The Daily Pallet’.

The front page story ‘Leave the wood. Go plastic’ sets the theme for the next scene, where the operative is seen leaving the woods and passing through a cloud of smoke to find himself in a warehouse surrounded by stacks of plastic pallets, with a voiceover announcing “Welcome to the future.”

Jim Hardisty, managing director of Goplasticpallets.com said, “We wanted to create more than just your bog standard corporate video that shows the size and scale of our warehouse and product range. We wanted to produce an emotive video that demonstrates how far the pallet industry has progressed in the last decade alone.

“I’ve been working in the pallet industry for more than 35 years and in that time I’ve seen a phenomenal progression, not just in the design and development of different sizes and styles of plastic pallets to suit an ever growing range of applications, but also in customers perceptions about their benefits and uses.

“Once the new neighbour, plastic pallets are now a first choice for many logistics and supply chain professionals and the mainstay of the pallet world.

“So the future in terms of pallets: it’s reusable and much more versatile; it’s light, nestable and exportable. The future is hygienic, multi-coloured. It’s durable and unlimited. Ultimately, the future is plastic!”