PORT Glasgow-based McLaren Packaging has announced it is sponsoring the Excellence in Branding category at the inaugural Scottish Gin Awards, which take place in Glasgow on September 14.
A recent Mintel study predicted that UK gin sales will exceed £1.3 billion by 2020.
Michael McLaren, sales and marketing director at McLaren Packaging said, “As part of our growth strategy to service the packaging requirements of the drinks industry, and the spirits industry in Scotland in particular, we’re delighted to sponsor the Excellence in Branding category at the inaugural Scottish Gin Awards to help raise awareness of our innovative, luxury drinks packaging solutions within the rapidly growing gin sector.
“Packaging plays a vital role the overall branding strategy for drinks products and, as such, we’re delighted to support these new awards which celebrate and acknowledge the success story of Scottish gin and the key contribution that branding has made towards the remarkable success of this burgeoning industry.”
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