Denny Bros adds colour with multi-page label

DENNY Bros has developed a full colour triple decker synthetic label which the firm says can be printed in full colour throughout the entire booklet in few processes.

The product, which is said to allow five panels to be printed all in colour along a 3ply synthetic label in very few print passes, will be launched later this month at the Packaging Innovations exhibition in London.

Stephie Ward, senior marketing executive said, “Denny Bros has always been proud of its reputation for creating innovative products and never standing still. We have spent much time testing and perfecting it to achieve this end result – and we are delighted with it.

“It is so important as we are now no longer restricted to black and white in places. The whole product can be printed in full colour.”

Nick Theobald, quality manager at Denny Bros added, “We are very proud of this advancement to produce a multi-page synthetic label in full colour in very few print passes. We predict it will appeal to many cosmetics, e-liquids, agrochemical and other chemical manufacturers, as it is virtually indestructible.”