EDINBURGH Gin has introduced a fresh look for its fruit gin liqueurs.
The new bottles, hand-blown by artisan glassmakers in Italy, feature an embossed logo and images of signature ingredients including Perthshire raspberries and Madagascan vanilla.
The new design is said to bring “unity” to the portfolio, as the bottle design is the same as the distiller’s core range.
There are four fruit gin liqueurs in the portfolio: Raspberry Liqueur, Elderflower Liqueur, Plum and Vanilla Liqueur, and Rhubarb and Ginger Liqueur.
Neil Boyd, commercial director for Ian Macleod Distillers said, “With our fruit gin liqueurs now sitting shoulder-to-shoulder with our London Dry style gins, the sense of variety among the Edinburgh Gin portfolio is fully cemented.
“Over the last 12-18 months, we’ve seen the fruit gin liqueurs become a staple cocktail ingredient for those creating diverse and dynamic cocktails with Scottish gin at their heart. They are also equally as enjoyable when added to a glass of prosecco.
“Premium and versatile, the fruit gin liqueurs are among our best-loved spirits and we have no doubt that the new designs will only increase their popularity further.”