Packaging Scotland

Food & Drink

Summer prizes up for grabs with new Tennent’s promo pack

TENNENT’S Lager has announced a new on-pack promotion offering consumers the opportunity to win a variety of prizes.

The competition is part of the brand’s ‘Here to Serve’ campaign, which will see Tennent’s “solve all manner of problems for the people of Scotland”.

The promotion is running from the end of June for ten weeks and is giving people the chance to win £80,000 worth of prizes ranging from holidays to beach towels. Each can in the promotional pack will feature a unique 12-digit code, which consumers can enter on the Tennent’s website to find out if they’re a winner.

700,000 packs in 10, 12, 15 and 20 SKUS have been wrapped in the on-pack promotion.

Claire Arnott, head of UK customer marketing at Tennent’s, commented, “Our new on-pack promotion is a great opportunity for the off-trade. We’ve got really strong prizes on offer and multiple chances to win so desire to purchase will be high.

“It’s great to partner with lastminute.com to provide our customers with the chance to enjoy some real fun in the sun too. Tennent’s is Scotland’s favourite lager and we’re sure this competition will be a great sales driver for our customers.”