Perth-based beer brand Inveralmond has been given a fresh look as the brand marks its 20th anniversary of brewing.
Inveralmond has also added a new beer – EPA, an Edinburgh Pale Ale – to its portfolio as well as relaunching Ossian and Lia Fail. EPA will be joined in May by Daracha, a ruby ale brewed with Amber malts and roast barley. Inveralmond said a host of seasonal brews will be added throughout the year.
The brewery is currently undergoing a £750,000 refit and expansion to accommodate brewing of both Inveralmond and Innis & Gunn beers. The upgrade will mean 150% more capacity at the Perth site and a tripling of capacity by next year.
Glasgow agency Freytag Anderson came up with the redesign of Inveralmond’s new beers. The look of the core range has been inspired by vintage railway posters. Artwork for the labels and pump clips was commissioned by Skye-based artist Peter McDermott. Freytag Anderson also “evolved” the Inveralmond’s Celtic knot logo, while the bottle has been elongated and made lighter.
Inveralmond founder and chief executive Fergus Clark said, “We’re excited about our brand revamp and the new beers we’re working on. It’s fitting that the first launch to roll out of our new-look brewery, and the first new Inveralmond branded beer in a while, is an EPA. Edinburgh Pale Ale paved the way for British beer around the world, and we see the Inveralmond brand as having paved the way in the craft beer movement in Scotland and beyond.”
