ARDAGH has teamed up with a family-owned jam and marmalade company to produce a “striking” new citrus jar.
Duerr’s managing director, Mark Duerr, gave Ardagh’s designers a brief to develop a “totally unique jar that looked like, and had the feel of citrus fruit”. He provided them with an image of what he had in mind.
According to Ardagh, through a combination of 3D printing, prototyping and CAD sculptured embossing, the project evolved through “numerous iterative development stages”. Clear models were produced to replicate the appearance of the finished jar, specifically in relation to the peel effect on the surface.
A “critical tool” in achieving the all-important peel effect was sculptured embossing, Ardagh said. And rather than using conventional paper labels, which would crease over the jar’s spherical surface, a full body shrink label was chosen.
Richard Duerr, Duerr’s sales and marketing director said, “The shape and format of preserve jars hasn’t changed for a long time – consumer research told us that we needed to do something to shake up the category and appeal to a younger consumer.
“The range is packed full of the freshest, juiciest fruit, with natural, simple ingredients. The new packaging will totally transform the fixture, with shoppers already saying they can’t wait to use the jars as anything from candle holders to cocktail glasses once the contents have all been enjoyed!”
Duerr’s Fine Cut Sunny Seville and Thick Cut Classic Seville are available in Tesco stores now. The firm’s citrus conserves will follow next year.
