New labels give brand a “smooth” appearance


COVERIS has introduced a new range of labels for the popular Innocent smoothie brand.

Marking a major transition for the brand, the new transparent labels use specially developed ink technology to achieve a signature colour stamp and enable “greater product visibility”.

Innocent recently launched their new-look smoothie packs. Coveris said replacing the large 750ml cartons with a recyclable PET bottle and label, and swapping their signature 250ml white bottle labels for a new transparent look represents a “major evolution” in the brand’s history.

“Pioneering” ink technology along with an exclusively developed Innocent colour pallet was developed in order to launch the new design.

Craig Bevan, Coveris’ category sales director said, “The launch of the redesign for a major household brand like Innocent, which relies critically on print to deliver its brand message on pack has allowed us to utilise a number of new
technologies we have developed within our print business.

“Achieving these big bold colours and unique on-pack messages consistently is what positions Coveris as one of Europe’s leading flexographic printers and we hope to see a major impact on Innocent sales as a result.”