Packaging Scotland

Food & Drink

New Tennent’s packs celebrate Scottish dads

FathersDayRetro_12_Pack_Box_Mockup

TENNENT’S Lager is launching a limited edition pack for Father’s Day this year.

The 12 x 300ml pack features a retro style design with the message ‘Here’s to you, Auld Yin!’ Just over 7000 cases will be available in select Tesco stores across Scotland from May 24.

The Father’s Day pack is the third in a series of speciality packs from the brewer. A retro pack inspired by 1980s packaging was released in December, followed by Valentine’s packs featuring cheeky Scottish terms of endearment.  Tennent’s has confirmed more speciality packs will be launched throughout this year.

Claire Arnott, off-trade marketing manager at Tennent’s said, “Father’s Day is the perfect opportunity to raise a glass and say thank you. Many dads are notoriously difficult to buy for, so instead of customers across Scotland having to buy yet another novelty mug, we decided to launch our special Father’s Day pack.

“What more would your dad want than enjoying a cold bottle of Tennent’s Lager with his nearest and dearest on Father’s Day?”

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