‘Subtle changes’ pay off

BEATSON Clark’s first standard embossed beer bottle has been selected for a range of craft beers.
Oxfordshire-based Ridgeway Brewery has chosen the new smaller 330ml amber bottle, which has the words ‘Craft Beer’ embossed around the shoulder.
The bottles are said to be “ideal” for the new generation of ales which often have a higher alcohol content by volume.
Peter Scholey, co-owner of Ridgeway Brewery and its sister company Beer Counter, said, “While the UK ales market has long been mostly in 500ml bottles the 330ml market is growing.
“For some time there has been a variety of 500ml bottles available but the choice in 330ml has been very limited, so Beatson Clark’s initiative to offer subtle changes to a standard range provides the opportunity to do something about that.”
Alison Hughes, business development manager at Beatson Clark, says embossing is an effective and affordable option for small breweries.
“Our new embossed standard 330ml beer bottle is ideal for small breweries who want to differentiate their product on the shelf, and if you’re looking for a unique embossed container our designers can produce a bespoke bottle tailored to the product,” she said.
“We can also customise our standard containers by having the brewery’s name, logo or strapline embossed onto the bottle.”