Collaboration is key to drive innovation

Simon Taylor
By Simon Taylor, commercial director, Kliklok

WITH more than 50 years of knowledge and experience in the packaging industry, Kliklok has witnessed many changes within the increasingly competitive food and drink market.
One of which is the demand for suppliers to respond to ever-shorter product lead times. In order to continue meeting food producers’ demands for speed, efficiency and above all, choice, packaging machinery manufacturers must remain at the forefront of innovation.
At Kliklok, our main focus is to align the abilities of our machinery with the manufacturing strategies of our customers to deliver innovative, intelligent and flexible solutions that increase output and productivity. Establishing mutually beneficial relationships with packaging designers and key stakeholders at the initial stage of new product development is crucial to developing the next generation of packaging machinery solutions to meet and exceed these stringent demands. In order to streamline the process of designing and producing food packaging it is desirable that designers and engineers work together from the earliest stages of packaging design. Unfortunately, the interdependency between packaging and machinery is not always considered during the design of the pack.
This can lead to time and money lost if amendments to pack design or expensive machinery modifications are needed at a later stage. Those making the decision to purchase a new machine on any processing or packaging line, need to justify the investment. Taking machinery into consideration at the initial phase of design, will result in a reduced overall investment cost, timely delivery of the project and a satisfied customer.
A subsidiary benefit of this collaborative approach to new product design is that the combined expertise from different technical disciplines drives innovation thereby helping companies to deliver successfully on a project, share values and create trusted and long-term partnerships.