Tennent’s launches new, taller glassware in first major change in eight years
FOLLOWING research with customers across Scotland, Tennent’s Lager has launched a new pint glass which is 20mm taller than its predecessor.
The new look glassware, which was rolled out in March, represents the first time the brewer has changed or renewed its glasses in eight years.
As well as being taller, the new pint glass has a nucleated glass base designed to “ensure the perfect pour” every time. The iconic red T logo is outlined in gold on the front of the glass, with the brand name and Hugh Tennent signature embossed below.
On the back of the glass, the message “Brewed with Passion in Scotland Since 1885” completes the design.
Paul Condron, Tennent’s marketing director, said, “Aside from our hugely successful limited edition glasses, this is the first major change to our glassware in eight years and we’re really pleased to unveil the results to our customers and consumers across Scotland.
“It’s a simple, modern, and premium glass that helps make that consistent great tasting pint of Tennent’s Lager a little bit more special.”
Meanwhile, Tennent’s recently announced it was becoming the first alcohol product in Britain to print “clear nutritional information” on its cans and bottles.
From March, the calorie content has been displayed on the packaging. Tennent’s made the move in response to customers becoming increasingly interested in the nutritional content of the food and drinks they consume. The firm said it was “leading the way” and demonstrating commitment to educating drinkers and promoting the responsible consumption of alcohol. Tennent’s will extend the visibility of nutritional information on its brands to pubs, bars, clubs and restaurants by displaying this information on drip mats.
Alastair Campbell, managing director of Tennent Caledonian explained, “As a responsible producer of alcohol and proud owner of brands that are trusted and enjoyed by drinkers across Scotland, we wanted to further extend our commitment to promote the responsible consumption of alcohol. We are introducing calorie information onto our cans and bottles to ensure people can make an informed decision.
“There is increasing interest amongst consumers around the nutritional content of the food and drink that they consume. We feel that it is a natural next step to include calorie information on our cans and bottles to sit alongside the responsible drinking messaging and number of alcohol units already displayed.”
