OVER 4000 visitors attended Packaging Innovations and Luxury Packaging London 2015, meaning the event has doubled in size in just six years.
Harrods, Boots, Tesco, Waitrose, Burberry and Giorgio Armani were among the attendees at the sell-out show, which was held at its new home Olympia London.
The two day event featured a Learnshops seminar programme, with speakers from Müller, Webb deVlam London, Marks & Spencer, Liberty, and Brand on Shelf.
The Luxury Packaging Conference which gave visitors access to the latest creative thinking for premium brands, included speakers from Diageo, Harrods, P&G Prestige and LUSH.
The show was packed with exhibitor launches. Glaspray launched ISA Airless; a new twist up airless dispenser for the cosmetics market. Schur Star Systems debuted its Schur® Jar, a unique flexible stand-up bag, shaped like a jar. Global Vision gave attendees a sneak peek at the new release of Proofware, the world’s first all-in-one web-based packaging inspection suite. While Graphics Packaging International was handing out free beer samples.
Big names also donned the Drinks and Beauty Symposiums. The Beauty Symposium hosted experts from Magentity, CollTec Laboratories and consultant Debbie Trumper.
The inaugural Great Innovation Debate saw a large audience gather to hear a panel of packaging experts discuss – what is innovation, how do we define innovation and where does innovation come from? The panel, including Procter & Gamble, Graphic Packaging International and Thorntons, was chaired by Stefan Casey, Business Innovation Manager,
Launched on the second day of the show was the Live Design Challenge. Three design agencies went head to head in a bid to design a rugby carton in homage to the Rugby World Cup.
Also new this year was the Brand Innovation Programme where nine leading creative agencies discussed how to develop a brand with high quality packaging design.
Gerry Sherwood, the newly appointed event director for the Easyfairs’ Packaging Portfolio said, “We couldn’t be more delighted with the attendance figures and how this year’s show turned out. The new venue has been well received and there was a great buzz live on the showfloor. We received really positive feedback from both visitors, who found new inspiration and packaging solutions, and exhibitors who expect to achieve significant ROI from the show. This fantastic response is demonstrated in the fact that 76% of the exhibitors have already booked for next year’s show.”