Packaging Scotland

Food & Drink

Lifting the lid on new breakfast pot range

Weetabix

Clondalkin Flexible Packaging Bury has produced high quality polyester lids for a new range of single serving Weetabix products.

This is the first time the firm has produced lids for Weetabix branded products and the first time these products have been sold in this convenient, breakfast pot format.

The 95.5mm diameter omnipet polyester lids feature bold, five colour designs, with pin dot embossing for extra impact on-shelf.  The initial print run was 50,000 units of each of the three products.

Mark Tyrrell, Packaging Control Manager for Weetabix, said, “We introduced these new breakfast pots to appeal to consumers looking for a quick and nutritious breakfast they can eat anywhere.

“The on-the-go breakfast market is growing as more and more people eat their breakfast out of the home and this represents a big opportunity for retailers.”

Vicki Slater, Sales Administrator, at Clondalkin Flexible Packaging Bury, added, “We are very pleased with these fun, bold designs for Weetabix which will have real shelf appeal.”

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