Charapak expertise helps poppies reach their final destinations

cp2014.004 November Poppies Charapak Image 3

CHARAPAK is providing the complete packaging and fulfilment service for the distribution of the world-famous ceramic poppies which were displayed at the Tower of London to commemorate the centenary of the outbreak of the First World War.

The company produced a specially-designed transit pack to transport the poppies to and from the Tower of London and a combined gift/transit pack to distribute to their new owners. Charapak Integrated Fulfilment division is handling the cleaning, re-packing and delivery operation.

The e-commerce packaging for the poppies has been created to be sturdy and robust enough to withstand the distribution process while also providing the best opening experience for each recipient. The box is produced in B Flute corrugated with a litho laminated print and from the outside resembles a normal postal pack. It then opens up to reveal a beautifully printed and colourful image of the poppy display at the Tower of London, with the poppy and its mount held securely in place at the centre of the box.

Charapak Integrated Fulfilment has installed a bespoke packing line to handle the re-packing operation. Working closely with the courier delivery company, the poppies arrive at the company’s Derbyshire facility in pre-determined batches for onward despatch to specific areas of the UK or overseas. The poppies are placed on a conveyor line where they are first inspected for any damage. They then go through a washer and drier before being transferred to individual packing stations where the individual parts are placed in each box together with commemorative documentation. The boxes are then securely closed, using the sealtak adhesive strip closure system, labelled and passed through for despatch.

The operation is currently handling the packing of around 30,000 poppies each day and final deliveries are expected to be completed early in the New Year.

Charapak’s involvement maintains a local link for the project as the poppies were created by Derby-based ceramic artist Paul Cummins.

The Blood Swept Lands and Seas of Red installation at the Tower of London marked one hundred years since the first full day of Britain’s involvement in the First World War. Each of the 888,246 poppies planted in the display represented a British military fatality during the war. The sale of the poppies has raised millions of pounds which are being shared equally among six service charities.

“We are extremely proud to have been involved in this historical landmark project,” said Charapak Group managing director Richard Smith. “The worldwide impact of the installation has been phenomenal and we are pleased to have played our part, through our packaging and fulfilment expertise, in ensuring these iconic poppies reach their final owners safely and in good condition.”