Telling the story of gin


DESIGN agency Bluemarlin has designed packaging for the latest addition to the Warner Edwards portfolio, Victoria’s Rhubarb Gin. Available for a limited time only, the artisan gin was launched in September exclusively at Fortnum & Masons.

The rhubarb, which once grew in the gardens of Buckingham Palace during Queen Victoria’s reign, is said to be what makes this gin special. Over the course of the last century the rhubarb plant has found its way to Warner Edwards’ Northamptonshire distillery from the royal allotment via the President’s official residence in Dublin. Bluemarlin’s task was to create a design that told the regal story behind gin while also aligning it with Warner Edwards’ existing portfolio.
The design takes inspiration from the Penny Black, the world’s first adhesive postal stamp, which features the profile of Queen Victoria as it was first issued in 1840. Using the stamp’s black, grey and white colour palette, the design includes a portrait of HRH surrounded by the leaves of her rhubarb plant.