Blue sky thinking


AN innovative series of six can designs for UK craft brewer Fourpure Brewing Co depict the skyline of each city from which the characteristics of the beer are inspired.
Produced by beverage can maker Rexam, the partnership sees Fourpure make the switch from glass bottle to aluminium can. The designs reflect the speciality of the Fourpure beers and use Rexam’s value-added matt overvarnish to create strong stand-out on shelf.