LEO Luxe will be highlighting its new ecological packaging and folding rigid box range at stand F53.
The company says its ecological packaging combines the benefits of creative packaging design with eco-friendly materials and production methods. It delivers a high end look and feel of luxury using only sustainable paper products and finishing techniques, enabling the environmentally-conscious brand to reap the benefits of high-quality, innovative packaging.
The Leo Luxe folding rigid box portfolio will also be on display. Designed for versatility, the flat pack range has been created in response to demand for a packaging solution that minimises shipping costs and space at retail, but sets up as a high quality customised rigid box that maximises brand messaging. It also incorporates Leo Luxe’s ‘smart’ packaging, designed using the company’s Haptic Magic technology (see photo). This incorporates sounds and lights that are triggered when packaging is touched or opened, adding value, distinguishing the brand and enhancing the customer’s user experience.
Optional packaging features include the ability to add die-cut windows to showcase the products inside and the addition of secondary printing and finishing processes that create spectacular looks at retail. Leo Luxe has developed over 50 processes that create stunning effects on a variety of media, such as glittering, flocking and foil-blocking. In addition, textures, creative shapes, stunning colour and creative typography add impact at retail. For example, a combination of techniques and processes can transform paper to look and feel like other materials such as brushed metal, the skin of an orange, and leather.
Leo Luxe’s Cuan O’Callaghan says,: “Packaging Innovations is an ideal place to showcase our packaging developments, as there is always a great footfall of high quality prospects. For 2014 we will have introduced even more attention grabbing concepts. We invite you to see and feel the newest materials and latest designs at Packaging Innovations, and find out how Leo Luxe can package luxury for you and your products.”
