MARKETING services company HH Global has launched Lidd™, a patented peelable lidding film solution for ready meals. Eradicating the need for cardboard sleeves, Lidd’s creators promise it will deliver major cost savings for brand owners while also letting them maintain brand identity and reduce the environmental impact of their food packaging.
It was developed by HH Global in conjunction with Parkside Flexibles (Europe). Unlike traditional ready meal packaging, the HH Global Lidd utilises a two-layer laminated film construction to not only seal the product, but also to display the usual printed marketing information, allowing branding on the upside and nutritional information on the reverse. This approach can reduce the weight of packaging by over 45% and its costs by at least 10%.
Lidd can be used in any environment, ambient/chilled or frozen, on plastic, aluminium or paper/plastic tray combinations.
HH Global has been working with a major food group to introduce Lidd to product lines totalling 100 million+ units per year. The associated packaging weight reduction from utilising the HH Global product is expected to be 600 tons per year, with an expected cost saving of nearly US$1,000,000 PA.
Tony Massey, CMO at HH Global said: “Lidd represents a quantum leap in food packaging development.