THE Aluminium Packaging Recycling Organisation (Alupro) has announced that Carlsberg UK has become its newest member and has also joined the funding partners of the “Every Can Counts” recycling programme.
Carlsberg UK is the first brewer to join Alupro and its membership marks the company’s commitment to increase the recovery and recycling of its aluminium cans. Through its funding partnership of the successful “Every Can Counts” programme, Carlsberg aims to take the ‘away from home’ recycling message directly to consumers, in particular at outdoor events such as music festivals. This summer Carlsberg UK staff have been supporting recycling promotions under the Every Can Counts brand at Latitude Festival in July and will do so again at Leeds Festival later this month.
