PEOPLE associate Bavaria with mountains, “lederhosen” and a cosy atmosphere.
The sausage producer Houdek has tried to convey a piece of this Bavarian way of life with its latest eye-catching compound packaging in a natural wood look.
The products are intended to look as if they are served on a typical wooden board used for light meals in Bavaria. At the same time a large transparent section gives consumers a view of the contents. The company turned to packaging group Suedpack for the development of the “wooden packaging”.
A transparent lower film in combination with a paper-compound covering film printed on both sides is intended to give the packaging a top-quality, natural surface feel. But the paper covering film did not allow enough of a view of the product inside.
Houdek and the film experts from Suedpack had the idea of turning the packaging by 180 degrees. The meat loaf is now positioned on the former covering film and the transparent lower film – as the new cover – allows a view of the complete product except for a small label on the edge.
The company logo is now discreetly embossed on the film and gives additional credence to the premium aspirations of this traditional brand. “What completely won us over,” said Olaf Hakenbeck of Houdek, “are the exceptional presentation opportunities at the point of sale.”